Before You Start Your ISP

[Mile]

Много полезна статийка. Четях и се чудих защо не четох това преди 4-5 години. Сега вече е късно, но все пак ми се оправи настроението знаейки, че не само в България работата е доста "надървена".

Е това изречение казва всичко, което трябва да знае човек преди да започне този бизнес:

Finally, believe it or not, it's near suicide to start this business without having a clear ISP exit strategy.

http://www.isp-planet.com/business/start_an_isp-a.html

[¤ DJ69 ¤ (ツ) ¤]

Да найстина е доста полезна и би било добре са се прави както е написано но за съжеление ние сме я побългарили малко

[Mile]

Много важния момент с escape стратегията ни липсва май на повечето

Въпреки всичко е полезна информация с всички стъпки и изчисляването на цената на оцеляването. На мен лично ми беше доста интересно да разбера, че продавам на загуба според:

   Average Revenue Per User (ARPU): This is the average revenue factored across all customers as if each were charged the same price—with some customers charged less and others more. Customer type usually determines price (i.e. business or residential). Raising ARPU is critical to a healthy bottom line. This projected number will tell you how quickly you can reach cash flow break even based on your expected customer counts.

   

  Cost of Goods Sold (COGS): The direct expense costs for acquiring a customer. These typically include one time sales commissions or referral fees—but not salaries or general recurring expenses. Specialty promotional costs (such as rebates) would typically be included.

   

  Capital Expenditure (CAPEX): The gross dollar amounts the business must invest to launch service. This would include vehicles, furniture, tools, network gear, servers, and relay site equipment, usually. It usually includes the customer premise equipment (CPE) although some firms account this as an operational expense. It really depends whether or not the ownership of the CPE is retained by the WISP. It can also depend upon whether or not the gear is leased or bought.

   

  Operational Expenses (OPEX): This includes the daily, monthly, yearly, one time, and recurring expenses to run the business. Salaries, utilities, insurance, advertising, travel, training, leases and other charges involved in staying in business. Also as new services are added that require additional expenses such as salaries, software or servers, plug them in for the projected month when the expense is anticipated. Ancillary items such as payroll related costs also must rise at the same time.

   Generally items such as CAPEX are tracked separately. However, for actual cash modeling it is important to include these expenses (they will come out of cash after all).

   

  (New customers) x ARPU + (new customers) x setup fees (if any) + (existing customers) x ARPU = Monthly revenue

  Basically each business must multiply its anticipated new customer count each month times the average revenue expected. Add this number to any one time sales such as equipment or services then subtract the COGS for all of these to get new monthly net revenue. Then add any existing recurring subscriber revenues. This is your net monthly revenue.

   

  Price of gear purchased + OPEX + COGS = monthly expenses

  At the risk of oversimplifying the model, the WISP must then subtract any incurred capital expenditures such as the price of new routers or new relay site gear bought that month. Then subtract all operational expenses including new ones for new services. This should net a figure showing how much positive or negative cash flow is generated for that month.

   Revenue - expenses = CASH